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Content technolgy works: content technology works case study borderless brand management the philips strategy for global expansion june, 2009. Philips versus matsushita: the competitive battle continues 1) the major issues in this case are as follows: choosing the best organizational design. Sign up here to receive regular updates on our newest clinical cases x connect with philips country united kingdom - english investor relations careers contact.
Nv philips (netherlands) and matsushita electronic (japan) had followed very different strategies and emerged with very new and different organizational capabilities.
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